Case study
Turning a startup summit's floor into evidence for its sponsors
A technology startup summit needed its 60 exhibitors to be able to justify the stand cost. We instrumented the floor and delivered per-stand data before the sponsors had left the city.
The challenge
What was actually wrong
Early-stage exhibitors are the most price-sensitive sponsors and the quickest to not renew. Most had no way to show their own investors what a stand had produced beyond a rough sense that it had been busy.
Approach
How we sized it
We built the reporting before the rate card was finalised, so the packages could be sold on what would actually be delivered. Every stand received named leads with context, dwell distribution, and a comparison against the floor median — including the stands that underperformed, stated plainly.
Deployment
What went on the floor
Badge scanning at every stand via the exhibitor's own handset, anonymous dwell counting at stand boundaries, and per-stand reports generated from one pipeline. Reports were delivered 18 hours after close. Four stands were flagged as underperforming during day one and moved or re-staffed before day two.
Results
What we measured
Exhibitor stands instrumented
To sponsor reports delivered
Median leads per stand
More work
Other deployments
Let's build the room
Send us the date, the city and the headcount. We come back with sizing, staffing and a costed range.