Case study
A fan activation that had to survive being genuinely popular
A sports governing body ran an LED and camera activation at a stadium concourse. It was sized for 900 participants a day and saw 2,400 on the first, without a queue-management failure.
The challenge
What was actually wrong
Concourse activations fail in one of two ways: nobody uses them, or so many people use them that the queue blocks a circulation route, which is a safety issue rather than an inconvenience. The brief assumed 900 a day and the concourse had a hard limit on standing queue length.
Approach
How we sized it
We designed for the overload case from the start. The interaction was capped at a fixed duration rather than allowed to run long, delivery was by link rather than at the unit, and the queue had a defined cut point with a steward brief for what to do when it was reached.
Deployment
What went on the floor
A single LED capture volume with two operators, throughput held at 38 seconds a participant across a nine-hour day. Clips were delivered by QR to the participant's own phone rather than printed or emailed on site, which removed the second queue that normally forms at the collection point.
Results
What we measured
Participants, day one
Per participant, sustained
Chose to share their clip
More work
Other deployments
Let's build the room
Send us the date, the city and the headcount. We come back with sizing, staffing and a costed range.