Return maths
Event ROI
Spend against gross profit, not revenue. Revenue-based ROI is the number most decks show, and it overstates the return by whatever your margin is not.
- Return on spend
- 150%
- Net after spend
- ₹30,00,000
- Gross profit generated
- ₹50,00,000
- Revenue closed
- ₹1,25,00,000
- Qualified leads
- 100
- Closed deals
- 25
- Cost per qualified lead
- ₹20,000
- Deals needed to break even
- 10
What this assumes
- Basis
- Gross profit, not revenue — revenue-based ROI overstates the return
- Excludes
- Staff time attending, and any deal that would have closed anyway
- Attribution
- Assumes every closed deal is attributable to the event
Next step
These are planning figures, not a quote
The model above is deliberately simple, and its assumptions are listed beside the result. For a costed answer against your actual hall plan and arrival data, the proposal builder takes about four minutes.